Forums, blogs and communities create a kind of collective memory for shoppers. Clear product descriptions save time and reduce the chance of disappointment. Reading comments with real body photos is one of the best ways to check sizing. Good packaging and a small storage bag are also nice touches for accessories. Whenever I find something that actually works well, I tend to reorder it later.

If anyone is interested in real user experiences, I sometimes write short notes about the shops I test.
You can find one of the pages here:
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Reading comments with real body photos is one of the best ways to check sizing. A good store usually answers questions quickly and does not hide behind canned messages. From my experience, communication with the store can tell you a lot. Bad lenses can cause eye strain, reflections and headache when you wear them for hours. For daily use items I try to balance price, build quality and real user feedback. I also check if the lenses have any blue light filter or anti-reflection coating. Nobody wants pretty shoes that hurt after ten minutes of walking. Jewelry is another category where quality can be very different from photos.

Hope this helps someone.